Mr. Shmallow (toon)

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"Look Lively. LOOK LIVELY!"

This article is about the toon. For the character, see Mr. Shmallow.

An Old-Timey marshmallow commercial for Fluffy Puff Air-Puffed Sugar Delights gives The Homestar Runner nightmares.

Cast (in order of appearance): Mr. Shmallow, The Sad Kids, Mr. Bossman, The Moon, The Homestar Runner, Sickly Sam (Easter egg), The Sneak (Easter egg)

Places: The Moon, The Old Movie Reel Room

Date: Monday, August 4, 2003

Running Time: 1:10

Page Title: Mr. Shmallow makes good!

DVD: Everything Else, Volume 1

Transcript

{The screen displays the words "A filmed commercial advertisement". Then Mr. Shmallow appears on the screen.}

MR. SHMALLOW: Greetings, fallows. I'm Mr. Shmallow. {his name appears on the screen}

{Mr. Shmallow jumps to the next scene-he peeps in from the left as a bunch of candies appear on a table. The candies are labeled Dandied Sugar, Sweet Brand Meats, Choco-Lumps, and Delicious "Bag".}

MR. SHMALLOW: Have you grown loath of ordinary confections?

{cuts to a shack in the arctic labeled "Sugah Shak", with Mr. Shmallow peeping in from the top}

MR. SHMALLOW: Has the Sugah Shak left you out in the cold?

{The door of the shack closes, then the walls of the shack collapse outwards, revealing The Sad Kids. The shack roof falls on them. Cut to a man in a dress shirt, dress pants and tie, smoking a pipe and carrying a briefcase, next to a woman dressed in a '50s style party dress. Both are wearing jetpacks and hover before a curtain with a star-burst pattern evocative of the 1950s, accompanied by the sound of Homsar walking. The words "Look Lively!" appear in front of them.}

MR. SHMALLOW: Look lively at today's go-get-'em lifestyle with {The Fluffy Puff box is displayed} Fluffy Puff Air-Puffed Sugar Delights!

{The box moves slightly as a winking sound is heard. Cut to a pile of sugar being "puffed" by a bellows into a marshmallow shape, making a wheezing sound.}

MR. SHMALLOW: Each delight is hand puffed with a blend of only the finest airs.

{A cartoon cloud wearing a medal labeled "O₂" enters from the upper right while a turkey and a floret of broccoli are "puffed" by the bellows into marshmallow shapes. The words "Air-Puffing® Tech-No-Logy®" appear at the top.}

MR. SHMALLOW: Air puffing is surely the future of eating delicious foodstuffs.

{Cut to a fat, rich-looking man at a desk smiling and snapping his suspenders. On his desk are two boxes, labeled "FIRED" and "TO BE FIRED".}

MR. SHMALLOW: Mr. Bossman wouldn't settle for much less!

{Cut to a marshmallow on a stick roasting over a fire. The moon can be seen in the upper left hand corner.}

MR. SHMALLOW: Add open flames to create a flavor taste {the words "Flavor Taste" appear} that will—

{Cut to Mr. Shmallow in a glass ship, in front of a background with stars hanging on strings.}

MR. SHMALLOW: —send you to the moon!

{Mr. Shmallow flies up to the moon, which eats him.}

THE MOON: Air-puffed sugar delights!

MR. SHMALLOW: {sweating} That's right, the moon! {his forelock swings down and cleans off his glasses, which have fogged up} Enjoy Fluffy Puffs Air-Puffed Sugar Delights! Hand-puffed at the factory in Neuconsin.

{Music starts playing, and Mr. Shmallow bounces along.}

ANNOUNCER: {singing} Fluffy Puff air-puffed sugar delights,—

{The Fluffy Puff box comes out of Mr. Shmallow's hat, and a speech bubble appears with the words "Hand-Puffed at the factory in Neuconsin!"}

ANNOUNCER: {singing} —hand-puffed at the factory in Neuconsin! {stops singing} {quickly, sotto voce} Fluffy Puff Air-Puffed Sugar Delights. Hand-puffed at the factory in Neuconsin.

{"Fluffy Puff Air-Puffed Sugar Delights*" and "*Hand Puffed at the factory in Neuconsin" appear at the bottom.}

{The camera pulls back to reveal The Homestar Runner watching the commercial on a screen.}

MR. SHMALLOW: Look lively. {The words "Look Lively!" appear on the screen.} {suddenly louder, darting toward the camera} LOOK LIVELY!

{The Homestar Runner jumps and Mr. Shmallow tip-toes off the screen to the left with Homsar's walking noise. The camera cuts to a front view of The Homestar Runner.}

THE HOMESTAR RUNNER: That monster's gonna give me nightmares.

{Cut back to a closeup of the Fluffy Puff Air-Puffed Sugar Delights box with the words "The End" on the screen.}

Easter Eggs

• At the end, click on "Air-Puffed Sugar Delights" to see a short scene featuring Sickly Sam.

{Cut to Sickly Sam standing next to a bag of Delicious "Bag".}

SICKLY SAM: This empty bag of Delicious "Bag" would make a fine sock for the colder of my two feet.

{Sickly Sam shakes his left foot, then begins reaching for the bag. The Sneak runs up and rips the bag to shreds, then runs away}

SICKLY SAM: Well, folks, you know what that means. {disappears in a puff of smoke}

Fun Facts

Explanations

• A "sugar shack" is a structure where maple sap is converted into maple syrup.
• "O₂" is the chemical formula for molecular dioxygen, which comprises about twenty-one percent (by volume) of the Earth's atmosphere.
• Mr. Shmallow sweating is a reference to how actors in early films would occasionally be seen sweating because of how hot the spotlight could get.

Trivia

• This cartoon is done in a style resemblant of the early-to-mid 20th century advertisements which showed such things happening in the future as freeze-dried or canned food becoming mainstream.

Remarks

• The "go-get-'em lifestyle" people are done in a more fifties style, complete with Space Age science fiction. The Space Age sci-fi fad did not occur until then, so such depictions would be nonexistent in 1936.

Inside References

• This cartoon is roughly equivalent to Meet Marshie where Marshie talks about how Fluffy Puff Marshmallows are made and what you can do with them. It even includes a comment from The Homestar Runner at the end, echoing Homestar's appearance at the end of Meet Marshie.
• Sickly Sam saying, "Well folks, you know what that means," echoes The Homestar Runner's saying, "Well folks, you know what that means. Now I'll do a dance."
• The page title "Mr. Shmallow makes good!" and the summary in the Toons Menu reading "He's no apothecary" are both references to the Easter egg in the email 2 emails, in which Old-Timey Strong Bad said variations of these two things.
• The sound Mr. Shmallow makes when he leaves the screen is the same fluttery noise Homsar makes when he walks.

Real World References

• The jingle at the end is a reference to, and sung to the tune of, the Milwaukee Dill Pickles advertising jingle and slogan "Milwaukee Pickles! The biggest little pickle in Wisconsin!"

Fast Forward

• The Delicious "Bag" later appears in 3 Times Halloween Funjob.

YouTube Version

• The title of this toon is "Fluffy Puff Air-Puffed Sugar Delights".
  • When it was uploaded, the title was "mrshmallow yt".
• The YouTube description for this toon is "An old-timey version of Marshie? Sign me up! Mr. Shmallow living Lively!"
• The Easter egg plays automatically.

External Links

• watch "Mr. Shmallow"
• watch "Mr. Shmallow" on YouTube
• watch "Mr. Shmallow" on the old Flash site
• view the Flash file for "Mr. Shmallow"